Storyteller | Development Producer | Audience Whisperer

What is the world without culture?? What is a Culture without stories??

A Rant by Scott Duvall

Experienced Development Producer & Screenwriter

You have an idea, I’ll help you write your story. You have a script, I’ll help you build your pitch.

Veteran Marketing Director & Audience Metrics Analyst

You need branding, I’ll help you go to market. You have branding, I’ll help you build reach.

Surrealist, Ponderer, & Former Weird Kid Who Sorta Fits In

You need your own identity, I’ll help you find it. You have your own identity, I’ll help you use it.

A Selection of Brands Whose Stories I’ve Helped Build

Strictly Ballroom Dance Studio logo
Foot Care Specialist Dr. Joel Foster logo
Abbott Foot Clinic logo
Antonelli & Antonelli logo

No one has ever said they’re into business for the plot. That said, the plot is what makes business work. Whether you’re in show business, podcasting, consumer packaged goods, or professional services, before you start to worry about building a following, take account of your story. Here’s why:

Before we were dog moms, water sommeliers, professional cuddlers, or whatever other label we give ourselves today, we were storytellers who grew up consuming others’ ideas.

Take it back to the neanderthals – we didn’t worry about IPOs and influencer marketing, we worried about where the bears were and used cave paintings to convey important messages. These stories kept us alive.

We dove into caves and canyons for the services of shelter and protection. If we found ourselves somewhere that didn’t have a story or a signal to guide us away from danger, we were lost. We look at what others create today the same way regardless of if its a business, game, film, or podcast.

Enter: Scott, The Boy Who Writes Stories

Enter the Zeitgeist

The process is simple.

You scream from the rooftops. I scream from the rooftops. You think it’s an echo, but then it keeps going. You realize it’s me responding to your initial rooftop scream. We find each other. We discuss the story you’re trying to tell at a much more reasonable volume. I research your audience and develop your story in a way that helps you connect with your target audience.

If you aren’t a fan of yelling across vast distances or it’s cold outside, we could try carrier pigeons or smoke signals, but emailing might be easier. Actually, yeah. Let’s just go with that.

Not sure you’re “story” material? That’s ridiculous. You’ve started a business or are helping it grow. There are more sane things to do with your time, trust me. Look at the other crazy people in history. Why do we remember them? Because they made a good story.