Industry

Media

Scope of Work

Film Production
Narrative Development

Brand Archetype

The Creator

Vibe

This demo reel covers many of the video production, brand assets, and advertising spots I’ve developed, written, produced, directed, and edited for clients, collaborators, and myself.

Pain Point

After surviving two rounds of layoffs in 2025, several other creatives and I were let go from the marketing agency we were a part of. I needed to develop an advertisement for myself as a brand strategist and consultant. Time was of the essence.

Solution

A demo video featuring clips of my greatest productions and client work over the last decade. Standalone AI-generated content was also incorporated due to viewer demand and market trends.

Resolution

This video came together in three days. I was laid off on Monday. This video was published on Wednesday. It quickly spread across Facebook and LinkedIn, causing clients and colleagues to share work and networking opportunities.

Industry

Media

Scope of Work

Audience Analysis
Competitive Analysis
Narrative Development

Brand Archetype

The Jester

Vibe

A comedy developed out of modern-day “yuppie” angst. General sentiment among Americans in their 20s is varied, but the last decade has brought an uptick in negative sentiment regarding the state of the world and the conditions of life. This show was developed to poke fun at what makes life a living Hell.

Pain Point

I tasked myself with developing a series targeting young urban professionals in the United States, leveraging the rise of general angst and exhaustion from that market segment over the course of the late 2010s.

Solution

Development began simultaneously with the collection of first-party and analysis of third-party data regarding television viewing behavior among my target audience. I settled on a web series, but wound up with a half-hour sitcom pilot about the afterlife in Hell.

Resolution

Production was delayed multiple times and eventually halted after two “mini episodes” due to COVID-19. However, the half-hour pilot script became a finalist for the Sundance Screenwriting Lab Fellowship.

Industry

Tech Company
Marketing Agency

Scope of Work

Brand Audit
Film Production

Brand Archetype

The Creator

Vibe

Foster Consulting was a pioneer in web development apps, launching DSS, its proprietary CMS and CRM, around the same time WordPress was released. Since then, Foster’s software has been seen as a no-nonsense solution for legal and medical practice owners interested in having a website.

Pain Point

As competing CMS and CRM solutions upgraded and built upon one another, DSS stagnated with a less intuitive interface. Clients were shifting to competing platforms that allowed more expressive tools and quicker response times.

Solution

We discovered the peculiar notion that lawyers and doctors saw themselves as artists when taking on marketing duties. We developed a commercial concept that allowed these white-collar professionals to further embrace this inspiring self-image of the artist determined to change the world.

Resolution

This project synergized with a new partner of Foster’s: a media buyer. We negotiated a three-month OTT and cable run at no expense to test the new partner’s capabilities, leading to a 10,000% visibility increase and a 1,000% web traffic increase.

Industry

Retailers
Wholesalers

Scope of Work

Brand Audit
Film Production

Brand Archetype

The Creator
The Magician

Vibe

An unsuspecting storefront on the outskirts of Old Town Manassas designed with its audience in mind. The store’s layout seamlessly provides professional and hobbyist brewers and winemakers with inspiration, ingredients, equipment, insight, and community.

Pain Point

While wholesale relations grew alongside Virginia’s blooming craft brewing scene, retail had slowed. Jay’s clientele quickly plateaued as their customers became regulars and no new blood was entering the water. They needed new markets.

Solution

We surfaced two whitespace markets: men under 40 and women interested in brewing. Then, we met those markets with individual commercials, a testimonial and a narrative, to drive interest. Finally, we developed a customer “taste test” web series to drive FOMO and retain clients.

Resolution

Foot traffic within the store and retail sales both grew 400% over a year and a half.

Word of mouth from local brewing groups and hobbyist communities drove regional interest and visibility.

Industry

Manufacturing

Scope of Work

Mechanical Design
Electrical Engineering
3D Modeling & Printing

Brand Archetype

The Hero
The Innocent

Vibe

A quiet, compact water fountain built into a standard side table. This project is a quality-of-life upgrade (and likely a marketable houseware product) that balances utility with ergonomics for consumers of all ages in most, if not all, living arrangements with electricity.

Pain Point

Waking up thirsty in the middle of the night is a common annoyance for many. Until now, solutions included a glass or bottle of water on a side table or getting out of bed to get water from the bathroom. The former has the potential to spill water everywhere or fall off the table, making noise and waking up a light-sleeping partner.

Solution

Develop, design, and manufacture a water pump that attaches to a side table, complete with input and output hoses. The input hose feeds the pump from water in a reservoir inside the side table. The output hose feeds a nozzle with a bite valve to suppress spilling.

Resolution

Works as expected. The slight volume from the pump inside an insulated, custom-designed, 3D-printed shell doesn’t disturb sleepers in the same room. The hoses connect through grommets, check valves, and a bite valve, reducing noise and preventing spills. An AC/DC converter converts 100 V AC to 12 V DC with negligible waste.