A Commercial Supporting Female Beer Home Brewers
Writer / Producer / Director / Editor
Project Overview
This was the second commercial I shot for Jay’s Brewing Supply. It tells the story of a gang of girls who get together for bonfires on the weekends. It celebrates the value of close companionship, but also the communal enjoyment of home brewing beer, creating something new, and sharing with others. Each of these are elements of the Jay’s Brewing Supply brand.
Personal Statement
This is one of my favorite projects ever. From writing the script to scouting a location, preproduction was a blast while working with the Jay’s Brewing team. Production itself went incredibly smoothly as well, despite needing to split the shoot into two days that were months apart. Post-production had a few hiccups but my network got them through those difficulties with ease.
How I Grew as a Part of This Project
This was the first shoot I had ever produced that was almost entirely at night. I am fortunate to have had my Director of Photography, Pete Jaworski, and my Grip, Caleb Gritsko, to help troubleshoot lighting issues and find workarounds such as using car headlights as a key light source! Further, this was the first project that needed a formal casting call. That was a step in preproduction that I had not anticipated being a challenge, but we ended up with a cast that I am very proud to have worked with (and continue to work to work with to this day).