Writer / Actor
Project Overview
Early into my tenure with Foster Consulting (at the time Foster Web Marketing), I was asked to help pen a new commercial for Dynamic Self-Syndication (“DSS”), our proprietary SaaS product. This was a social-first commercial that ran on YouTube, Facebook, LinkedIn, and several other platforms.
Personal Statement
I am very proud of the work we all did. We based it off commercials that were popular during that time and placed our own spin on things. It was an opportunity to inject some of my humor into our agency branding and marketing assets.
How I Grew as a Part of This Project
This was the first commercial I helped put together where I wasn’t running lead on everything. Therefore, I learned about how relaxed commercial production can be when working with an experienced team from the ground up. Coming on board as a copywriter, being asked to act in the production was a surprise that allowed me to warm up my acting chops as well! Further, while we had no budget, we did have access to Gearshift Studios, a long-time partner of Foster. This was an exceptional foray into how Foster handles its production and branding, which would serve me later down the road as head of Foster’s Video Production department just a year later.