A Testimonial-Style Commercial to Support an Independent Business
Writer / Producer / Director / Editor / Principle – Employee
Project Overview
This video testimonial-inspired commercial was the first commercial Jay’s Brewing Supply ever produced. It follows the story of a young man interested in brewing his own beer. The purpose was to target younger audiences and provide an implicit call-to-action to visit the store.
Personal Statement
I had produced a handful of projects by the time this opportunity came around. It was the first time I was commissioned to produce a video for a business. As of the time of this writing, it remains one of my best portfolio pieces as well. I gained a new perspective on commercial shoots during this project. My team and I were able to use our experience in guerrilla filmmaking, marketing, branding, and good old fashioned DIY cinema to make this ad spot happen.
How I Grew as a Part of This Project
I had severe impostor syndrome while preparing for this shoot and the actual day of production. As I recall, my insecurities and uncertainties in myself led to the need for some reshoots. That said, my cast, crew, and client were very supportive and helped me maintain my footing even though I had not yet gotten my sea legs for the voyage that was this production. Today, I am confident in my abilities to handle almost any situation that may arise during filming.
Scott Duvall 