World of Marketing News

Executive Producer / Showrunner / Editor

A Weekly News Series for the Marketing Industry

Project Overview

World of Marketing News was an idea I had, borne out of the success of its sister podcast, World of Marketing Podcast. This series provides coverage on updates, trends, and shifts within the marketing industry, expressed in a way that makes otherwise complex and jargonistic scenarios relavant and consumable to non-marketer members of society.

Personal Statement

This project was something I was given free rein to build from the ground up by Foster Consulting. It began as a sandbox to provide important updates to clients who were not necessarily marketing- or tech-savvy, but it evolved into a sensational web series with a loyal following and a primary source for subscribers on Foster’s YouTube channel.

How I Grew as a Part of This Project

I learned how to build an original journalistic series from the ground up, from development through delivery, in managing this project. While my experience up until this point had been focused in narrative fiction, I learned AP style writing and how to break coverage on real-world events in real time.

March 25, 2024

What is Scott?

Scott Duvall is a screenwriter, development producer, marketing director, and burrito enthusiast. Focused on telling the stories of life, Scott has built a career around getting the word out about others’ journeys and triumphs.

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Get in Scott’s Mind

Life is hard. It’s fun to escape. Run away into the surreal and intriguing world of Scott’s thoughts. Sent directly to your inbox, these posts will keep you apprised of what Scott is up to and how he’s building a better culture for the world one story at a time.

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Enter the Zeitgeist

Work With Me to Tell Your Story

The process is simple.

You scream from the rooftops. I scream from the rooftops. You think it’s an echo, but then it keeps going. You realize it’s me responding to your initial rooftop scream. We find each other. We discuss the story you’re trying to tell at a much more reasonable volume. I research your audience and develop your story in a way that helps you connect with your target audience.

If you aren’t a fan of yelling across vast distances or it’s cold outside, we could try carrier pigeons or smoke signals, but emailing might be easier. Actually, yeah. Let’s just go with that.

SAY WHAT?? ^{(Say What??)}

Not sure you’re “story” material? That’s ridiculous. You’ve started a business or are helping it grow. There are more sane things to do with your time, trust me. Look at the other crazy people in history. Why do we remember them? Because they made a good story.