The process is simple.

You scream from the rooftops. I scream from the rooftops. You think it’s an echo, but then it keeps going. You realize it’s me responding to your initial rooftop scream. We find each other. We discuss the story you’re trying to tell at a much more reasonable volume. I research your audience and develop your story in a way that helps you connect with your target audience.

If you aren’t a fan of yelling across vast distances or it’s cold outside, we could try carrier pigeons or smoke signals, but emailing might be easier. Actually, yeah. Let’s just go with that.

Not sure you’re “story” material? That’s ridiculous. You’ve started a business or are helping it grow. There are more sane things to do with your time, trust me. Look at the other crazy people in history. Why do we remember them? Because they made a good story.